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inGRID mARTens


Collaborative Creative Director


  • 18 years as a media professional

  • creative content, channel & 24 hour network strategist

  • awarded journalist & documentary filmmaker

  • factual producer, director, camerawomen & editor

  • specialist in continent wide productions

  • training consultant, mentor, lecturer & facilitator

  • masters degree in media and cultural studies 

  • african leadership initiative media fellow

  • passion is to co-create content that matters

  • vision is to co-create platforms for collective genius

  • adventurer, lover of beauty & an apple mac enthusiast

I am passionate about finding innovative new ways to empower, build bridges and connect co-creators to powerfully share original content that matters in the digital age. 



Ingrid has 18 years of experience of telling stories in the local, African wide & international tv industry. She has worked for the South African Broadcasting Corporation (SA), Camerapix (Kenya), Multimesh (Nigeria), African Management Services Company (continent wide) and Al Jazeera English (global). She has delivered content to many clients such as M-Net, BBC, CNN, Voice of America, Alter Greek TV, German TV, Summit TV, Ochre Media, United Nations University of Peace (UPEACE), Input TV, International Planned Parenthood Federation (IPPF) & SA Correctional Services.


She received the CNN Africa Journalist Award for her story on Virginity Testing in KZN. As an independent filmmaker, her current film Africa Shafted: under one roof, has been selected for festivals around the world & continues to travel with great success as it stimulates debate around being African and our common humanity. It won the most original documentary jury award in Mexico, testimony to the originality that drives I’M Original Productions. Africa Shafted also received a special jury mention at the 2013 Africa International Film Festival in December. It was presented as apart of her TedX Johannesburg talk in 2014.


Ingrid has held the position of reporter, director, executive producer, specialist correspondent, bureau chief, head of content & acting COO. The latter was for a pay-tv company in Nigeria. She managed & wrote the strategy & operational guides for their transition from a cable to a satellite operator, a potential future competitor to DSTV West Africa. During her 3 years with the company she attended international markets like MipTV in Cannes & bought more than 40 channels & continued to manage relationships with global players like Discovery, KidsTV, Al Jazeera, BBC, MGM to name a few. She was also a member of the initial SABC 24 hour news channel task team.


Ingrid is also dedicated to sharing what she has learnt & has designed, run & trained youth & professionals in content creation & practices. Her philosophy is that it is not only about training, but rather engaging in a two way learning process, that inspires & empowers.


Ingrid holds an honours & masters degree in Culture & Media Studies & has done numerous courses around the world, such as journalism in the US at CNN International Professional Programme for Journalists, documentary in Poland at the Film Farm where her short film, "Differences" was selected to play at the 4th Poland Film Festival & leadership at Lagos Business School. She graduated with distinctions from the first year intake of the Thabo Mbeki African Leadership Institute and is a fellow in the first intake of the African Leadership Initiative (ALI) Bloomberg Media Fellowship.


As a passionately African adventurer, Ingrid has worked in &/or covered more than 20 countries on the continent & has lived in Nigeria & spent an extensive period in Kenya. Her current focus is buidling I'M Original as a platform for collaborative genius that will push the limits & think out of the box. She also continues to be a dedicated & passionate creative strategist & storyteller that is always in search of projects that are original, authentic, inspirational & that matter.



Africa Shafted: under one roof

producer & director I self funded I 2006-2011 I 55'

Winner at Cinema Planeta Film Festival (Mexico)

Africa in Motion Film Festival (Scotland)

NY Africa Film Festival & Travelling Series (US)

special jury mention Africa International Film Festival (Nigeria)

Architecture Film Festival Rotterdam (Netherlands) 

Altlas Studio FIlm Festival (SA)

Budapest Africa Forum (Hungary)

Baltimore African Film Festival (US)

Film Africa, NY (US) 

Tri Continental Film Festival ( SA)

Doc Watchers New York (USA)

Durban International Film Festival (SA)

Africa World Documentary Festival (Barbados, Cameroon & US)

Lesotho Film Festival (Lesotho)

& more in Namibia, Brussels etc


Our Own Stories in Our Own Voices

director, producer, trainer & camera I sabc & unicef I 2006-7 I 2x24' | Lover Me For Me & B-Amazing | continues to be rebroadcast annually for16 days of gender activism 


Spear Cleansing

​independent producer I sabc special assignment I 2005 I 25' | selected for distribution via, uk



director I london film academy, film farm I 2004 I 4m'

selected for the 4th polish film festival


Last All White Town Council

producer & director I sabc special assignment I 2001 I 24'



Format World, A Word of Choice

workshop designer & presenter I special assignment, sabc & cinga I 2013


Current Affairs: TV Storytelling

course designer & trainer I sabc current affairs producers I 2012


Intern Training

mentor I sabc's numerous interns I 2010-11


24 Hour News Channel

workshop designer & facilitator & strategy I sabc task team I 2011


Kids TV

course designer & trainer I jungleworks, riatt & african report on child wellbeing  & youth film training I 2008


Our Own Stories in Our Own Voices

trainer & mentor of young filmmakers I unicef, sabc & ochre I 2007-8



lecturer I unisa degree at varsity college I 1996-8



News Skills Five Year Plan

commissioned strategy for three countries in africa | swedish mtg & sida | 2014-2015


Online Skills Platform

originator, creative strategist & bz plan developer I 2013-4


I'M Original Collaborative Revolution

originator, creative strategist, web designer & bz plan developer I 2013-4


Restructure a Current Affairs Show

assessment & report I morning live, sabc I 2012


Channel & Content

content & news evolution in DTT era | sabc | 2011=12


Pay-TV West Africa

research, strategy & management  I mbc nigeria I 2008-10


Our Own Stories in Our Own Voices

assessment report & presentation I unicef & ochre I 2008


Youth Media Potentials in Africa

researcher & strategy writer I ochre media I report I 2007


Train the Trainers & TV4Kids

course & manual designer, creator & co-ordinator for producers & young filmmakers I unicef, sabc & ochre for our own stories in our own voices project I 2007

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