Winners of Our #AidsFreeGen Youth Campaign
I'M Original collaborates with iSchool Press Team on various youth media projects. We jointly created and implemented the 2017 #AidsFreeGen Youth Campaign after being awarded the PEPFAR (The United States President’s Emergency Plan for AIDS Relief) DREAMS (Determined, Resilient, Empowered, AIDS-Free, Mentored, and Safe women) Innovation Challenge grant to pursue a national youth campaign, an innovative strategy of AIDS prevention based on our unique approach to make youths voices heard as media change makers. The vision was to use our model to increase awareness of HIV and AIDS, and inspire active DREAMS generation to be create films and campaigns to powerfully be heard to contribute to positive social change, while equally developing 21st century skills.
I'M Original created the campaign messaging, brand, appeals, training content, workshops in KZN and Johannesburg to prepare the youth to create their own campaigns and movies in their communities, the awards judging process and content, the Baseline Study and a Showcase Report.
For More: iSPT #AidsFreeGen
#AidsFreeGen Winner Most Brave Message to the Youth: Unity Secondary School
#AidsFreeGen Winner Most Original & Powerful Story: Clarence Primary School
#AidsFreeGen Winner Most Powerful Call To Action: Sibusisiwe Comprehensive Technical High
#AidsFreeGen Finalist Most Original & Powerful Story: Ephes Mamkeli Secondary